9 Lessons from Selling $250k of Cohort Based Courses

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At the beginning of 2020, as everything shifted online, I co-founded a company called Facilitator School. With one mission: to create an online platform that teaches people how to lead better meetings and workshops in a virtual setting.

Now, five years later, we’ve generated over €250k in revenue from our cohort-based courses. It’s been an incredible journey filled with valuable lessons on how to build, market, and deliver impactful online education to a global audience.

I wrote a guest article for the Outseta blog where I reflected on my key takeaways from this journey. Which could be interesting for anyone looking to develop and grow their own online education product or service.

9 Lessons from Selling $250k of Cohort Based Courses | Outseta

Daniel Wirtz had to move an in-person business online in 2020. Using Webflow, Outseta, and Circle—and some savvy marketing—he sold over $250k in cohort based courses to brands like Nike, Apple, Disney, and National Geographic.

https://www.outseta.com/posts/9-lessons-from-selling-250k-of-cohort-based-courses

I also recorded a 13-minute video where I dive into the marketing funnel of Facilitator School and all the tools we used along the way.